You may have the most gorgeous property to sell with a worthy description using words that demand attention, but without appropriate accompanying media to represent it, your deals may still fail to go through. Using alluring photos and videos is a proven and effective strategy to create a proper visual connection between your clients and your product, thus getting them immersed and far more likely to consider the property as their own in the future.

The numbers don’t lie either, with more than 73% of homeowners saying they’re more likely to list with sellers who use video and, Real estate listings that use video marketing get more than quadruple the inquiries of those that don’t use video.

So, let’s look at a comprehensive guide on how you can best harness the power of compelling video to market your Real Estate and create a larger network of clients that are more likely to engage with your property.

What Makes Video Effective?

Before we look at how to make a good video for marketing your real estate, it’s important to establish exactly what exactly one should be aiming to make. It’s far easier to carry out a task like this once you’ve outlined what the objective is.

The point of a good real estate video, and what separates it from photos, is that you can outline all the little details of the property you’re trying to sell, so customers can get all the valuable information they’d want to make an informed choice. You can address all the pertinent details and better explain the space of the property with visuals. Another advantage that shooting videos give you is the time-saving aspect. Once you take a host of clips for marketing space, you can reshare them with all your clients, and use them to showcase all the amenities and resolve any frequently asked questions that may come up.

What Are The Pre-Requisites For Making A Video?

The best part of marketing through videos is the accessibility with which it can be carried out. Depending on the time and investment you’re willing to put into it, you can take simple, yet effective videos with the bare minimum equipment , or extravagant showcases of the property complete with professional editing, high-budget drone shots, etc.

Let’s start simple, and look at what you’ll need as basic equipment,

To start with, A camera that has capabilities of shooting in at least HD or better. To convey your message, it’s important that your videos are clear and in a quality that is pleasant to prospective viewers. A high-definition video is far more likely to demand attention than a blurry mess. You can use a Smartphone too, provided it captures satisfactory video. If you’re looking for a cost-effective solution, you can consider getting a wide-angle camera lens to attach to your smartphone’s camera. These lenses are available ubiquitously and help you shoot scenes with a far better field of view and quality, all on your own smartphone.

On the other end of the price spectrum, there’s the camera drone which can capture footage from the air in angles that are impossible to get out of the conventional cameras.

Regardless of the Camera equipment you’ve chosen, it’s important to acquaint yourself with them. It is recommended to practice shooting with them so you can get the most out of them when filming your property.

It is also a good idea to get lighting filters and small LED lights to capture areas that are either too bright or poorly lit. A stabilizer, like a tripod, can also help greatly with the professionalism of the video, and a microphone attachment for the camera goes a long way in making the audio crisp and clear.

Finally, you’ll need some editing tools to put everything together in a format that works. Tools like Adobe Premiere Pro, InVideo, Final Cut Pro, Premier Rush, etc. are great options for this purpose. Alternatively, if you aren’t willing to sink in the money and time to use video software, you can always hire a freelancer to edit your videos for you.

How To Create Successful Videos

Now that you’re aware of the requirements and objectives of Video Marketing, it’s time to consider what you’re going to make for yourself. A few pointers to consider carefully are-

• Plan ahead– Before you go about making a video, it is important to plan out exactly what you want to make, so you can execute it without any hitches. To start with, set out a budget, so you have a good idea of what your limits are. After establishing a budget, consider what kind of video you would want to make. There are a variety of ways to make real estate videos and they can range from home walkthroughs, customer testimonial videos, cold outreach videos, open house videos, etc. Once you’ve chosen the type, implement it with a script to follow.
• Keep it simple and engaging– Keep the video short and concise, but make sure it captures all the quirks of your property. Showcase the place with enthusiasm to keep the viewers engaged.
• Showcase the area, not just the property– To sell a property, you need to sell the clients on the lives they’ll be living there, not just the property itself. Include strategic information about the location and the services that are on offer, so your clients are properly informed.

Conclusion

A strong video marketing profile can bolster your real estate business and make it stand out in the market. By choosing a unique brand of videos and using modern tools like social media to market them, you can stand out and create lasting impressions on your clients. You don’t even need the fanciest equipment or help to accomplish this. A simple, unique video strategy with basic equipment and a lot of heart and enthusiasm can go a long way with potential buyers.