Videos are the new pictures. Picture-sharing social media apps are quickly shifting to video content in the form of reels, and video-sharing apps – whether in byte-form (think TikTok) or long-form (think YouTube) – are at the height of popularity.
If done right, video marketing for real estate can distinguish you from your competition by adding depth, color, and clarity to your listings. It can help you connect with potential home buyers and sellers more convincingly. Especially after the pandemic, home-buyers are looking for content that gives them a “real feel” of the property, and there is no better medium than video to convey that!
Video is such a powerful medium for connecting with clients that real estate listings with videos receive 403% more inquiries than those without. What’s more, other real estate agents have reported increased rates in bookings, less time spent, and extra resources to drive deals forward after incorporating video marketing into their strategy.
Whether you are a realtor or a real estate marketing agency, this is your guide to video marketing for real estate:
What Can Real Estate Video Marketing Do For You?
At 37%, millennials are the biggest group of homebuyers in the market (NAR), so any online marketing content that stands apart from the crowd is likely to become your greatest source of leads. There are three distinct ways of incorporating video real estate marketing that can make your business stand out:
Showcase your local expertise: Real estate videos can help you build credibility through visual proof. They help set you up as an expert in the area and local market by giving you a chance to regularly answer questions and demonstrate your reliability through different video formats.
Create a positive social media impression: Videos can help you come across as professional, informed, and insightful. They also give a face to your brand and increase your chances of being viewed as a trustworthy realtor.
Elevate your brand presence: In a tough market, you need to cut through the noise. Videos allow you to employ a variety of different skills and marketing knowledge to create a quality product that cuts through the noise.
What Kind Of Real Estate Videos Should You Be Making?
The world is your oyster – when considering the kinds of real estate videos you should be making, don’t forget to leverage all the digital channels at your disposal. There are a plethora of different videos you can mix and match to create a smart, engaging video marketing strategy. Below are some examples:
- Cold outreach videos: video introductions are a great way to add a personal touch and increase your chances of being interviewed by home buyers. These outreach videos could include realtor profiles and branding videos that are hyperlinked to your email signature and provide a three-dimensional and personable introduction.
- Customer testimonial videos: testimonials highlight your role in the brokerage process and demonstrate your trustworthiness as a realtor. Remember that 41% of buyers choose an agent based on recommendation (NAR).
- Neighborhood video tours: convey the atmosphere and ‘vibe’ of a neighborhood easily through a walk-through tour. Add some flair by using drone shots of the property and surrounding areas to get ahead of the game!
- Property tours: similarly, supplementing property pictures with a detailed video walk-through can give clients a real feel for the property.
- Educational and guidance videos: first-time homebuyers are looking for helpful material that will prepare them for their journey to becoming homeowners. Demonstrate your expertise in all the required paperwork, investments, area comparisons, and all the other nuances in homebuying by providing educational content and presenting yourself as a reliable first point of contact.
- Live videos: connect with your customer base in real-time to promote your listings and answer questions.